6 reasons why SMS is more effective than Email

Are you aware of the SMS opportunity to communicate and engage your clients? Better yet, are you in a position to benefit from such an opportunity? Does your practice management software allows you to keep patient communication active with systematic and automatic SMS as well as SMS campaigns?

Your Audience owns a mobile phone

In targeting my audience, I have discovered that 60% of the people in the planet utilize or owns a mobile phone, in comparison with the 40% of people who have access to an internet account.  Statistics show that the number of mobile phone users have increased dramatically in past years, with the tendency of more people projected to sustain the same orbit in future years, one has to assume that a SMS campaign will reach a higher number of people rather than by sending emails.

Open rates for SMS is far better than emails

Research shows that 98% of SMS messages have a response rate of 45% while the open rate for emails are at 28-33% with a much lower response rate of 6%. This means that almost 3x people are reading your messages than opening the emails you’ve sent them.

Awesome click through rate

Click Through rate is the percentage of clients that clicked through to a website via the link within an SMS message. The average click through rate for links in SMS messages stands at 19% while the click through rate for email marketing is at 3.2%. 19% click through so this means that for every 5 SMS you get 1 booking.

Vital Broadcasting with your patients

With higher open rates, SMS messaging provides you with the superiority of instantly updating and informing your recipients of what you have to say. This could mean anything from special offers to discount of products and services that your patients may be looking or needing for. SMS messages can be customized based on your patient´s purchasing behavior and keep them informed on specific offers they may be interested in.

More doesn’t necessarily means better

SMS messages are instant, mobile and accessible. They posses mass-messaging capabilities for spreading information. Their word count has to stay limited to only the most relevant facts rather than having all sorts of information risking your patient’s interest. People usually do not have the time or the patience to read the entire content of your email until they reach the link; in contrast, with a SMS message, which in fact are short and to the point, have a superior chance to grab your patient’s attention and keep them interested and updated.

It’s economical

What if every dollar you spent produced 100$ of business?


It may seem costly when you look at the cost of each SMS sent. However, the chances of  landing some bookings from your SMS messaging campaigns and turning them into actual money are by far greater than embarking of an email campaign. In addition, emails require creating and designing and that my dear OpusTimenautes translate into time and money.

Let a reliable practice management software work for you, become a paid subscriber.   OpusTime where business owners belong.

13 signs you should invest in vacation

Taking time off to plan and take a vacation brings incredible benefits to people´s health.  However, according to the American Psychological Association´s work and well being survey, those benefits are far from permanent.

But what does David Ballard, Director of the American Psychological Association Center for Organizational Excellence have to say about vacation.

“After workers return to work from a vacation, they usually feel less stressed, their mood is better, they have more energy, they’re more motivated, and they say they’re more productive and their work quality is actually better,  But for nearly two-thirds, those effects dissipate within a few days of coming back from a vacation.”

In the same way even mentioning  the word vacation to a pack of passionate entrepreneurs, and you’ll likely be met by perplexing stares or incredulity of reproach. Those lionhearted who take a break – be it dropping their pens at exactly 5:00 pm on a daily basis, taking a lunch break other than being in front of a computer, or dare I would say, plan and take a vacation off the grid – are stigmatized (red flagged) as not being cut out for the hardship of entrepreneurship.

Contrary to such a negative stigma, vacations are crucial to excelling in the endurance that takes to build a successful business. Here are the top Thirteen signs that you need to invest in a vacation:

1. Your job, which used to bring you so much joy, has now become mundane and you can’t seem to find any excitement in it anymore.

2. Your ideas or your ability to execute on an initiative are at a lull.

3. Every little problem is turning into a big issue.

4. You start making mistakes.

5. You wake up at 03:00 am without reason or have trouble sleeping.

6. You are feeling pretty cynical and everything arounds you annoys you.

7. You are losing touch with your personal life and feel stagnant.

8. Everything hurts (backache, headache, shoulder ache, carpal tunnel ache, sciatic pain).

9. You’re tired of in house entertainment (TV) and reach for that wine glass.

10. Anthills routinely become mountains.

11. Your entire life revolves around your work and you can’t think of nothing else.

12. Your energy levels is so depleted that you become a couch potato.

13. You daydream about anything but work.

Just like most things in life, moderation is the key. Take some time off (disconnect from your daily routine) so you can sleep better and be more productive, more relaxed, and healthier. Take the initiative to have the control of your business at your fingertips from anywhere with OpusTime.  Find out first @ www.opustime.com for your 30 days free trial period. OpusTime where business owners belong.

OpusTime update: Tabs and Icons Galore!

New Appointment Icons

We have expanded our appointment  icon  system on the appointment book to help you be more efficient.


Appointment Note:  Indicates that there is a note to the appointment such as when someone leaves a note during online booking.


File note (Final): Indicates that you have entered a note in the client/patient file and that the note is final.


File note (Draft): Indicates that you have entered a note as a draft in the client/patient file

New patient file tabs:

We have completely redesigned the client file page. It now includes tabs to help you rapidly find what you are looking for.
Thank you so much for all of your comments and suggestions. We hope that you enjoy this update as much as we do!

Enjoy this short video.

Use OpusTime is now on your Phone!

OpusTime is now fully responsive! You can use it on your mobile phone just as well as on any device or any browser!

This means you can book appointments, record invoices and payments and even take file notes just as easily on your mobile than you can on a tablet or a PC.

Run your business with your phone!


Improved flow for booking and followups

New buttons on invoice summary page.

The invoice summary page now contains to buttons. Book Appointment and Add Follow Up.

We hope you use this and take your customer retention to an entire new level!

Other improvements


  • The patient list now displays the reference number
  • The online booking sequence has been changed. People select professionals first then appointment types. This makes the booking process muche simpler in the context of a business with a large number of professionals
  • Account statements now display charges in chronological order instead of in invoice number order. (Shout out to Heather for reporting this one!)
  • Rescheduling an appointment to a different location is now possible.
  • Speed improvements.
  • Multilingual corrections for invoices and automated communications.
  • Various bug fixes and display improvements.

Make Your Life Rich With A Client Management Software

Who doesn’t want a rich life? Of course, everybody does. A rich life isn’t all about having lots of money, especially in the world we presently live in. Peace of mind and time to relax are also important factors that give you a rich life.

Many business owners are quite rich in terms of money, but their life is so packed with stress and tension that money isn’t bringing them much of happiness. If you are one of those people out there who are highly stressed out because of client related tasks at work, you must purchase a client management software now. It will take care of all your woes at work so that you can devote time to your passion, make money and still get enough of time to relax.

A client management software will prove something that you have always desired. An optimal client management software like OpusTime boasts so many features, which can bring peace into your staff’s and your life.

Starting from client booking, scheduling appointments to invoicing and making payments, OpusTime can take care of everything all at once. Besides, you can perform all such tasks from a single window. The scheduling software’s awesome accessibility makes it irresistible.

Technology has become so advanced these days that now you can perform a lot of tasks in a matter of few minutes or say in few clicks. So, why lack behind when you can lead with a top notch client management software like OpusTime.

Time is money and peace, so without wasting them anymore, switch to OpusTime and stay committed to your clients. Sign up for 30 days free trial of this superb scheduling software now.