10 Automated SMS Features That your Clients will love
Make SMS your secret weapon in customer service!
The whole purpose of Information Technology and the Internet is to free people from boring or repetitive tasks and to allow computers to solve challenging calculations or process large amounts of data in order to enable timely decision making. Time thus becomes an important variable in today´s cloud-based software systems: do more with less resources and to reduce processing time is the often elusive goal in most web enabled businesses.
Beyond mere speed, customers expect good service and react positively when a provider walks the extra mile, offers bonuses or allows customization. Appointment scheduling platforms give small business or clinics a powerful set of tools and features to establish continued, relevant and even fun communications with their clients. OpusTime, for example, provides clients / patients with a dedicated Short Message Service (SMS) number for them to contact the business directly (in selected countries). The business is always notified of incoming text messages, enabling an SMS text conversation. What if you could harness the simplicity and power of SMS and establish logic for automated messages? Here is a list of ten automated communication features that your clients will love:
1. Forget no-shows with appointment reminders
The single most important obstacle to a successful practice is clients not showing up for appointments. No matter how well you plan, predictions always fall short...unless you could REALLY get through to the sometimes distracted client, 1 day or even 1 hour before the appointment. That´s the beauty of SMS. You can even provide a mobile phone number or Email to forward client SMS replies.
2. Instant missed appointment SMS
Nobody´s perfect, as you already know, but sometimes the car can actually break down on your way to an appointment. When you can´t make it, the least you can do is try to reschedule, so OpusTime enables the business to follow up and negotiate a new appointment, thus reconnecting and maintaining a good relationship with the customer.
3. Cancellation: Doctor´s emergency
You have an emergency and need to rush to the hospital. How do you notify your clients without wreaking havoc? Take a template, select the appointments affected by your absence and voilá, send the apology in one message.
4. Closed for renovation
When the day arrives and you are wearing your construction helmet, you had better informed your customers and taken measures so your business will not be affected. Start by notifying them in advance in one easy step.
5. Birthday present
Few details cause such a good impression as having someone wish you a happy birthday. Email greetings for your birthday have been around for quite a long time, but with SMS your message moves automatically to the top of the heap.
6. Holiday greetings
No matter what holiday you celebrate, make sure your clients receive your appreciation on time. You can easily set up all holidays in one session, if you wish.
7. Thank your referrals
Every customer referral confirms you must be doing something right. Do the right thing by showing your gratitude as soon as it happens.
8. Outstanding balance notice
Don´t let the monkey turn into a gorilla. Keep your clients informed when an outstanding balance notice occurs.
9. Special deals
This is where you can exploit all your creativity. Think about the possibilities: from buy-one get-one free to seasonal product offers. The sky´s the limit!
10. We miss you!
Automated follow-up after a certain period of time without an appointment? e.g. I haven't seen you in over 6 months. How are you feeling? Would you like to come for a check up?!
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